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Insurance Aggregators
In years gone by the most popular way to market your insurance brokerage was through art of paper advertising. Fancy logos, catchy strap lines and attractive insurance discounts were all important strategies in pulling the punters. Whether you had one high street brokerage or a call centre paper media was king particularly through such publications as the Yellow Pages or national press. Then along came the internet and the birth of the insurance aggregator.
Then what is an insurance aggregator? This form of media uses the most up to date technologies of computerisation and has revolutionised the way in which the public can access queries to their purchasing requirements. An Insurance aggregator effectively allows the consumer to input via computer their details once and receive numerous results by return. By far the most common use of insurance aggregators is for the purpose of comparing motor insurance quotes across a number of panel providers.
The beauty of this type of media for the potential customer means they can search for car insurance and other forms of cover when ever they like, 24 hours a day on a national or even international basis and it doesn’t cost them a penny.
The Internet is and will be the total replacement for paper advertising in the future, even n |
